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I remembered yesterday about an analogy that I made when teaching social networking concepts a few years ago. (Course redux here).

When talking about the point of Twitter and Facebook status updates, I referred to making connections with people through mundane posts – and even if your posts were not individually important, together they establish a persona – and people will folllow that engaging persona #1 because they’re pathetic (haha -kidding, sort of…) and #2 because the time investment is small. And if that persona eventually has something useful to say, people will be listening.

Well, that reminded me of these ads (which I swear were from the 80s and not the 90s, but I’ve already proven I’m old just by remembering them – dwelling on what year it was is one step closer to high-waisted pants.)

A lot of us absolutely hated these ads. But there was genius in them, or I wouldn’t still be talking about them 20 years later. Thirty seconds. Stupid, but continuous storyline. People either loved them or hated them, but talked about them nevertheless.

That’s one way to establish brand recognition. Guess it depends on how low of a price you’re willing to take …